Friday, September 15, 2006

Cool Apple iPod+iTunes Add

There are some large LCD panels around Shanghai that display messages and commercials. I happened to see one I recognized and really liked. It's the iPod+iTunes ad with thousands of CD covers flying around, forming shapes, and ultimately going into an iPod. You can see it here.

Besides being visually appealing, I like the ad for being modular and able to be mass-customized very easily. You see, the one playing in Shanghai is slightly different. Rather than CD covers with Frank Sinatra, Nirvana, and Seal, the ad in China features Asian recording stars (probably Hong Kong-based Canto-Pop acts, actually). I couldn't find the Asian version but a quick search on YouTube did yield this variant from Germany. Someone at Apple's ad agency probably read The Goal.

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