Monday, July 30, 2007
Hollywood Box Office Trends
I understand the argument that Hollywood now makes more money on DVD sales than theatrical release, but all things being equal, wouldn't the studios want to extend the time and amount of money they make from each channel of distribution? Whatever happened to a movie with "legs"?
The hard part is that I think the opening weekend numbers have become a signaling device that audiences assume correlates to how good a movie is. Anyone who has tried to sit through Miami Vice will attest that this method doesn't always work.
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